We just posted our new piece on Harvard Business Review online looking at how entrepreneurial leader Jim Poss is making opportunity in the trash and sanitation business.
One of the key’s to his success is his ability to consider multiple types of value simultaneously. As we note:
We use the acronym SEERS — which refers to social, environmental and economic responsibility, and sustainability — to capture the full scope of impacts that entrepreneurial leaders consider at once…Poss was able to simultaneously consider customer benefits (reduced costs for municipalities) and environmental impact (lower fuels emissions) without instinctively privileging one dimension over another.
You can read our full HBR post by clicking here.